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    AI Ads

    Advertising for ChatGPT and AI Search.From buying moment to measurement.

    Customer decisions are moving into conversations with AI. People compare options, ask about risks and look for concrete solutions there. We build the advertising operation that enters those moments with a clear offer, the right page and measured outcomes.

    Talk through AI AdsWhere
    Channel
    AI interfaces
    ChatGPT Ads, Google AI Search, other AI search.
    Targeting
    Situation
    Need, context, intent, decision stage.
    Operation
    Campaign
    Landing pages, creative, measurement, optimization.
    § 01Where

    Advertising is moving into the moment of decision.

    AI interfaces are no longer only search. They are where a customer describes a problem, compares suppliers and chooses the next step.

    CUSTOMER IS BUYINGAI CHANNELSWHAT MUST FOLLOWAI ADSCHATGPT ADScampaigns, ad groups, context hintsGOOGLE AI SEARCHAI Overviews, AI Mode, AI MaxGEOorganic visibility in answersOFFERLANDING PAGEMEASUREMENTCRM TRAIL
    GEO is included. The main product is paid and measured AI advertising operations.
    § 02Targeting

    We do not target only a word. We target a situation.

    In AI advertising, context carries more weight than an exact phrase. We split buying situations by what the person is trying to resolve and what answer the brand needs to give.

    LOOKS FOR A SOLUTIONDescribes a problem and wants to seewhat exists.COMPARES OPTIONSAsks about differences, price, riskand tradeoffs.CHOOSES A SUPPLIERNeeds trust, proof and a clear nextstep.READY TO ACTPrepared to send a lead or buy.Ad group and context hints
    In ChatGPT Ads this maps to context hints. In Google AI Search the same principle sits in data, feeds, pages and AI Max.
    § 03Delivery

    We build the channel from offer to lead.

    Ad management alone is not enough. The AI channel works once the offer, page, campaign, data and evaluation fit together.

    § 04Campaign

    We build the campaign as a system.

    In ChatGPT Ads and Google AI Search, relevance to the situation matters. That is why each campaign branch runs from objective through context to the event it should optimize toward.

    CAMPAIGNOBJECTIVEreach, clicks, conversionsBUDGETdaily or lifetime limitCOUNTRIESwhere delivery shouldhappenCONTEXT HINTScustomer situations andneedsADSheadline, copy, creative,URLCONVERSION EVENTlead, order, sign-up
    The structure matches how the new ad systems work. Details depend on account and country.
    § 05Measurement

    Without measurement, it is just an expensive experiment.

    A click is not the result. The result appears when we can see the path from ad to page, form and sales process.

    CLICK01UTM and reference parameters from the ad.PAGE02Landing page carries the offer and nextstep.EVENT03Pixel and server conversion with the sameevent ID.CRM04Lead has source, campaign and state.REPORT05Performance is read by branch, not onlyin total.UPDATE06Weak branches are paused, strong onesexpanded.
    Measurement is designed from the start. Patching tracking later breaks evaluation.
    § 06Next step

    We start with one offer and one channel.

    We choose a concrete offer that should appear at the moment of decision. We build the first branch, measure it and use the result to decide what to expand next.

    Talk through AI AdsAll products

    We reply within two working days.

    ProductsAI layerOn-prem AIAI Data AuditAI systems for operationsAutonomous softwareOpenrokk AI Academy