An empty hotel restaurant with laid tables, shot in grayscale
    Industry / 02 · AI for hospitality

    Openrokk for hotels

    Full at the weekend.Half empty Sunday to Thursday.

    The rate has gone up four years running. Occupancy has not. You cannot price your way out of this. We build an operation that fills the weekdays from your own database. We start with the inbox at the front desk, which is already running at one hotel.

    Book a callProof
    What you get
    01A team inside

    Week one we sit at the front desk.

    02The guest gets an answer now

    At three in the morning and in peak season.

    03We measure on your data

    Against how you ran last year.

    Where the guest is
    In the database

    Eighteen thousand addresses nobody contacts.

    Where the money is
    In the weekdays

    The weekend is full. There is nothing to add.

    Where the ceiling is
    Front desk capacity

    What will not fit through it sits there.

    § 01The loss

    Friday and Saturday full. Tuesday half empty.

    Marketing that brings a guest in for the weekend only reshuffles the queue. The value is Sunday to Thursday, and nowhere else. That is where the rooms stand empty, and the rate will not close that gap.

    OCCUPANCY 100 %51 %MON47 %TUE49 %WED57 %THU93 %FRI95 %SAT56 %SUNFULLTHE MONEYIS HEREMeasured across a hundred and fifty thousand booking records from one Czech hotel over four years.
    A brass bell on the reception counter, the lobby blurred behind it
    § 02Proof

    The guest writes at three in the morning. The reply is ready by breakfast.

    This is not a demo. It has been running live at one Czech hotel since spring 2026. The agent reads the inbox, sorts it into nine categories, checks the booking system for rooms free on those dates, and prepares a reply. The receptionist reads it and sends it.

    01MAIL ARRIVESIt lands in one of ninecategories.02CONTEXT ADDEDIt queries the bookingsystem for those exactdates.03SOMETHING MISSINGIt asks the guest itself.Otherwise it leaves themail alone.04DRAFTIt sits in Drafts. Aperson sends it.The ninth category is corporate enquiries. Those go straight to the sales lead, not into a draft.
    Nothing reaches a guest without a person

    The receptionist always sends. The one thing the agent does alone is ask the guest for a missing date or headcount.

    It will not offer a room that is gone

    Before it offers anything, it checks those dates in the booking system. If you are full, it says so and offers other dates.

    Straight
    • When the agent is unsure where a mail belongs, it leaves it alone and unread for the front desk.
    • Every step is logged. You can trace why it decided what it decided.
    § 03Database

    Eighteen thousand guests. Nine in a hundred come back.

    The ones who return come back almost a year to the day. It is an annual ritual and nobody reminds them of it. Meanwhile a tenth of the returning guests makes a third of the revenue.

    18 500CONTACTS WITH AN EMAILACTIVE4,700Stayed within twelve months.DORMANT8,100One to three years ago. The largest group.LOST5,700Over three years. Most of them will notcome back.Split by last visit, one Czech hotel, counts rounded to the hundred.
    § 04Operations

    Over twenty places in a hotel where software already decides.

    How many you switch on is not decided by budget. It is decided by the state of your data, and that can be measured in a week.

    23PROCESSES IN TOTALRUNNING4READY6BLOCKED BY ONE INPUT8LOCKED501INBOX AND ENQUIRIES02BOOKINGS AND CHANGES03GUEST COMMUNICATION04FRONT DESK AND ARRIVAL05GROUPS AND CORPORATE06RESTAURANT AND SPA07DATABASE AND OUTREACH08RATES AND REPORTINGThe eight areas are the same in every hotel. The colours are not. This state came from one Czech hotel.
    Blocked is not impossible

    Behind every blocked process sits one thing nobody filled in. Marketing consent, spend from the till, merged duplicate guest profiles. That is not a list of excuses, it is a list of tasks. One input filled in can unlock three processes.

    § 05Why now

    Why this cannot wait for next season.

    • The guest writes to three hotels at once The booking goes to whoever answers first. Not to whoever answers best.
    • Front desk headcount is not growing The inbox is. In peak season that is exactly where it breaks.
    • You have already paid for the data Booking system, till, stay history. Who comes back and when is sitting in it.
    § 06Data

    Your guests' data stays with you.

    YOUR ENVIRONMENTBOOKINGSGUESTSTILLINBOXOPENROKKACCESS YOU REVOKE IN ONE CLICKNo name, address or stay history crosses the boundary of the hotel.
    • We work over what you already have. Nothing moves anywhere.
    • We copy nothing to ourselves. Nothing of yours trains anything.
    • We only contact guests who consented. The rest is not used, not even for a test.
    • Access is named, time limited, and you revoke it in one click.
    Two guests in armchairs in a hotel lobby
    § 07Next step

    First we measure where you stand. Then you decide.

    Book a callWhat we build

    We reply within two working days.

    Or the faster version

    Give us a week with an export from your booking system. We will show you your own split week and your own segments, on your data.

    NDA first

    We send the confidentiality agreement the same day. It contains your guests' names and stays.

    IndustriesManufacturingWholesale and distributionDevelopment and construction